Privacy policy

Privacy Policy for Boreal River Rescue

Last updated: January 21. 2026

At Boreal River Rescue, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (rescue.borealriver.com) or sign up for one of our courses. By using our website or registering for a course, you agree to this policy.

1. Information We Collect

We collect personal information to provide you with the best experience possible. This includes:

Contact Information: Name, email address, phone number, and mailing address.
Payment Details: Credit card information, billing address, and payment history.
Course Information: Your course preferences, registration details, and any customization requests.
Medical Information: Relevant details you share with us to ensure your safety during the course.
Technical Information: IP address, browser type, and usage data when you visit our website.
Cookies and tracking data: We collect information through cookies including your browsing behaviour, referral sources, marketing campaign data, and site usage patterns. See our Cookie Policy section for details.

2. How We Use Your Information

We use your information to:

Process your course registration and payments.
Send course confirmation emails and Info Packs.
Provide personalized support and respond to your inquiries.
Ensure your safety during courses.
Improve our website and services.
Send occasional newsletters and updates (you can unsubscribe anytime).
To understand which marketing campaigns and referral sources bring students to our courses.
To measure the effectiveness of our advertising and improve our marketing efforts.
To analyze site usage and improve the user experience.

3. How We Protect Your Information

We take security seriously and use industry-standard measures to protect your data:

Secure servers and encrypted payment processing.
Limited access to your personal information.
Medical information is deleted within two weeks of your course ending.

4. Sharing Your Information

We never sell your personal information. We may share your information with third parties only when necessary, such as:

To process payments (e.g., payment gateways or banks).
To coordinate course logistics (e.g., booking accommodations or transportation).
When required by law.

5. Cookies and Website Data

We use cookies and similar tracking technologies to improve your experience on our website, understand how you found our training courses, and provide essential site functionality.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand site usage, and track which marketing campaigns bring visitors to our courses.

Types of Cookies We Use

1. Essential Cookies (Always Active)

These cookies are necessary for our website to function properly and cannot be disabled.

Purpose: Enable core functionality like shopping cart, checkout, secure login, and form submissions
Duration: Session-based or up to 30 days
Legal basis: Legitimate interest (required for site operation)

2. Analytics Cookies (Optional - Requires Your Consent)

These cookies help us understand how visitors use our site so we can improve the learning experience.

Purpose: Track pages visited, time spent on site, browser type, and navigation patterns
Duration: Up to 24 months
Legal basis: Consent
Examples: Google Analytics
Data collected: Pages visited, time on site, device type, browser, general location (city/region)

3. Marketing Cookies (Optional - Requires Your Consent)

These cookies help us understand which advertising campaigns and referral sources bring visitors to our courses.

Purpose: Track marketing campaign attribution, ad performance, and referral sources
Duration: Up to 30 days
Legal basis: Consent
Examples: UTM tracking parameters, advertising platform pixels
Data collected: Campaign source, medium, campaign name, referring URL, landing page

We use the information collected through cookies to:

Maintain your shopping cart and checkout session
Remember your preferences and settings
Understand which training courses are most popular
Improve our website navigation and user experience
Measure the effectiveness of our marketing campaigns
Identify which ads or referral sources bring students to our courses

Managing Cookies:

You have full control over which cookies we set on your device:

When you first visit our site, a cookie banner will appear asking for your consent
You can Accept All cookies, Reject All optional cookies, or Customize your preferences
You can change your cookie preferences at any time by clicking the "Cookie Preferences" link in our website footer
Your consent choices are stored for 12 months, after which we'll ask for your consent again

Browser Settings:

You can also control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Note that disabling essential cookies may prevent you from using certain features like checkout.

Third-Party Cookies

Some cookies are set by third-party services we use:

Google Analytics: Helps us understand site usage and improve our courses
Payment Processors: Shopify and payment providers use cookies for secure checkout

These third parties have their own privacy policies governing their use of cookies.

International Visitors

For EU/EEA Visitors: We comply with the General Data Protection Regulation (GDPR). We obtain explicit consent before setting optional cookies, and you can withdraw consent at any time.

For California Residents: We comply with the California Consumer Privacy Act (CCPA). Marketing cookies may be considered "sale" of personal information under CCPA. You can opt out by rejecting marketing cookies in our cookie banner.

For Canadian Visitors: We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). We obtain meaningful consent for optional cookies, and you can withdraw consent at any time.

You can also manage your cookie preferences at any time using the "Cookie Preferences" link in our website footer.

6. Your Rights

You have the right to:

Access, update, or delete your personal information.
Withdraw consent for us to use your data.
Request a copy of the personal information we have about you.
You can withdraw your consent for optional cookies at any time through our cookie preferences centre.

To exercise these rights, contact us at info@borealriver.com.

7. Email Communication

We occasionally send newsletters and course updates. You can opt out anytime by clicking the "unsubscribe" link in our emails or contacting us directly.

8. Third-Party Links

Our website may include links to third-party sites. We’re not responsible for the privacy practices or content of these websites. We recommend reviewing their privacy policies.

9. Updates to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the "last updated" date.

10. Contact Us

Have questions or concerns about your privacy? Get in touch:

Email: info@borealriver.com
Call: 1-866-242-9383

We’re committed to protecting your privacy and ensuring a safe experience with Boreal River Rescue.